Trump and The Millennials

I’ll start this off by stating the fact that I am anti-Trump, so I’ll try to be as unbiased as possible.

Glad we got that out the way.

Image: Republican U.S. presidential candidate and businessman Donald Trump speaks to the media in the spin room following the U.S. Republican presidential debate in Las Vegas
Republican U.S. presidential candidate and businessman Donald Trump speaks to the media in the spin room following the U.S. Republican presidential debate in Las Vegas, Nevada December 15, 2015. REUTERS/David Becker

Donald Trump has a problem…well a lot of them, but that’s not what I’m writing about. His problem is connecting with millennials. In a recent poll done by the Harvard Institute of Politics, Trump only has 25% of the likely millennial voters.[¹] David Christopher Bell ( hails the Donald as the “pioneer of a troll party”.[²] He really is an internet troll’s dream. For all his tweets and all his witty comebacks, The King of Twitter just can’t connect with the social media generation.

I think it really comes down to his great slogan: Make America Great Again. It really is an amazing slogan, and his team should be praised for their great job of making this mess of a candidate seem electable. But the slogan’s main purpose, creating a sense of nostalgia, is the reason it is missing with millennials. The vagueness of the phrase invites the reader to imagine a time, from their youth, when America was great. It doesn’t specifically point to a certain time, and that’s the point. It lets you think of that time you kissed Jenny McWhatshername while sitting in her driveway, or when your dad burned the burgers while you and your siblings played in the pool, or the time your grandparents took you to Fort WhereAmI and your grandpa told all about the battle that took place there over 100 years ago. It never specifies a time period, it lets the reader do that themselves. The phrase is a genius use of nostalgia. But it misses with most millennials. That’s because for us, this America is all we have ever known. To us, this America is the best America we could ever imagine, and that assumption isn’t necessarily wrong. We’ve come a long way in, among other things, civil rights, solving unemployment, and fixing the national debt. What America could be better? Why would a millennial want anything other than the track we are on?

You see, when you dive into the slogan more, you find yourself wondering to what time period Donald Trump and his team are referring. They are most likely hoping people relate America’s greatness with Republican Hall of Famer Ronald Reagan’s presidency. To most millennial’s that time is ancient history. We, for the most part, know very little about the Raegan era. The association of greatness doesn’t happen for us. It, no doubt,  is a major reason he’s down with millennial voters.


The next biggest problem is Trump’s irrational amount of hatred towards anything and anyone that doesn’t fit into the white-Christian mold. Millennials have been the most tolerant and accepting generation yet. [³] So Trump’s eagerness to blame others for America’s “downfall” doesn’t register with a generation that welcomes differences, especially immigrants. We, generally, welcome immigrants and see the value they bring to the community. This holds true for religions, as well. With the use of social media and online gaming, millennial’s are better connect than ever. We’ve interacted with people across the globe, and worked with people who hold different views and beliefs. And guess what we found? They are just people. They are just as bad at Rocket League as us. And all they want to do is live their lives. Whether Trump’s slurs and hate speech are targeted towards Mexicans, Muslims, the mentally handicapped, or whoever he throws down for more time in the spotlight, Millennial’s see him as a representative of the past. He’s the racist uncle they don’t talk to and avoid at reunions. With the terrible hair, the thick accent, the amazing amount of money, and his awe-inspiring ability to be a pompous intolerant…um person, he is the personification of “The Man”. And with that in mind, it’s crazy that Gen X, the perfectors of rebelling against “The Man” ala Punk and Grunge music, are some of his biggest supporters.

And on that bombshell…Goodnight!


Sources and further reading:



One thought on “Trump and The Millennials

  1. “He’s the recist uncle we avoid at family reunions..” Lol, humorous and truthful. As a fellow millennial, that statement really lands for me.

    Great analysis of Trump through a marketing lense. Btw, there’s a few small typos; maybe 3 to 5 at most. Comb thru the post once or twice and I’m sure you’ll get em ;]

    Liked by 1 person

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